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Heisman Trophy Campaign
After the first few weeks of the 2024 season it was becoming very apparent that we had a legitimate chance of bringing home the Heisman Trophy. We knew that in order to win, we had to help win over the media to secure more votes. We were presented with a unique scenario - we had two players who were both in Heisman Trophy contention.
We formed a Heisman Trophy Campaign committee who met weekly to discuss unique ways that we could market our candidates. The committee was comprised of the football & athletics creative teams, marketing team, communications, and our corporate partnership team.
The Logos
We created logos for both of our candidates, along with a combined logo for both of them that was used on all marketing materials promoting Travis Hunter & Shedeur Sanders for the Heisman Trophy.
Travis Hunter Logo
Utilizing Travis' jersey number as the "IS" in "Heisman
Shedeur Sanders Logo
Utilizing Shedeur's "Legendary $²" existing brand
Combined Logo
"Heismen" indicating that we are promoting both players
The Launch
November 2, 2024
Heading into the bye week, we were 6-2 and there was some serious buzz in the media about Travis and Shedeur. On the morning of November 2, 2024 we launched our Heismen campaign on social media with three individual graphics - one promoting Travis, one promoting Shedeur, and one promoting both players.
November 2, 2024
College GameDay & Big Noon Kickoff Surprise Appearance
In conjunction with our social media announcement of the Heismen campaign, we flew Travis Hunter to Happy Valley to appear on the sets of College GameDay and Big Noon Kickoff prior to the Ohio State vs. Penn State game. We sent along a Heismen flag and promotional materials to hand out to fans to promote Travis on TV. This was the perfect way to kickoff the campaign on a national stage and start the Heisman conversation.
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Heisman Packets
November 30, 2024
Heading into the final week of the season we mailed out informational packets to high-profile Heisman Trophy voters, primarily those who are well known in the media. These packets were high-end, flashy, standout pieces that highlighted why both Travis and Shedeur should be Heisman Trophy finalists. The goal was not only to inform the media, but for the recipients of these packets to post on their social media, generating more buzz on the internet.
Media Reactions
Once again, the feedback was overwhelmingly positive. Our Heisman packets were featured on ESPN, Sports Illustrated, CFB on FOX, and were posted by several well-known media personalities.
ESPN College Football Final Helmet Sticker
ESPN
Colorado's Heisman packet for Travis and Shedeur 🔥🦬
CFB on FOX
Colorado's packet pitch to Heisman voters is next level
Sports Illustrated
Colorado’s Heisman Trophy promo for Travis Hunter and Shedeur Sanders looks award-worthy
The Big Lead
Social Media Promotion
Coming Soon
Billboards
Boost Mobile Times Square Billboard
Safeway Denver Area Billboards
Coming Soon
Balch Fieldhouse Banner
​Coming Soon
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