When I was 18 years old I started my first internship with Haas-Jordan Umbrellas as a production artist intern. In five years with the company I had worked my way up to the lead designer role. I was responsible for mentoring interns, rebranding the company, creating product catalogs, designing custom umbrellas, running social media, creating email blasts, and product flyers.
Each year we would create two product catalogs, one for the golf market and one for the corporate market. I would create the entire layout, write product descriptions, coordinate photoshoots with models, and work with local print shops to complete the catalogs.
In 2016 when Haas-Jordan split from it's parent company Westcott, we decided it was time to rebrand the company with a fresh new look. It was my job to create the new company logo, branding, and marketing efforts.
Flyers promoting new products and umbrella sales.