Colorado Football Recruiting
Recruiting was always a top priority for us at the University of Colorado. I worked hands-on with our coaches, recruiting staff and personnel staff to create personalized recruiting graphics for all of our recruits. This included individualized graphics for priority recruits based on accolades, interests, etc, as well as mass produced personalized graphics using variable data.
Providing flashy graphics to recruits was a great way for us to promote our program, while giving the recruits more content for their social media. Our recruiting graphics received a lot of praise on social media from fans, recruits, families, and we would often have our graphics featured on SkullSparks. Our recruiting efforts paid off in the long run after we signed the no. 35 class in the country and the highest rated recruiting class at Colorado in the past 12 years.
Personalized Phone Backgrounds
For priority recruits, we would create personalized phone backgrounds - giving them a constant reminder that they should come play for the Buffs.
Good Luck Graphics
Using variable data, we would send personalized good luck graphics to upwards of 150+ recruits each week. Editable data included jersey numbers, skin tones, names, and opponents.
When a recruit would decide to commit to play for the Buffs, we would work with them to create a graphic for them to make their announcement on social media.