2024 Colorado Football
The Colorado Buffaloes 2024 season will go down in history as one of the most impactful years in the program's history. We won 9 games, won 7 national awards (including the Heisman Trophy), and we were one of the most viewed teams in the country.
One of my main responsibilities is creating all of the social media graphics that promote the team - which meant 2024 was the busiest year of my career thus far. Below is a snapshot of everything I created throughout the year, including the 2024 Heisman Trophy campaign for Travis Hunter, social media content throughout the season, recruiting materials, marketing, large scale design, and more.
All-America Content
Given the year that the Buffs had in 2024, we had several players earning All-America honors from several publications across the nation. One of the challenges of this project was to find a new and creative way to convey the same information for a series of graphics so the content wouldn't feel repetitive.
Schedule Poster
The annual schedule poster is a piece of memorabilia that is widely collected among our fan base. Coach Prime selects the student-athletes that he wants featured each year and I come up with the design that fits our overall brand and messaging of the team. This year's poster features some of the most recognizable names in CU history with Coach Prime, Travis Hunter, Shedeur & Shilo Sanders, Jimmy Horn Jr., Alejandro Mata, Mark Vassett and Shane Cokes.
Game Day Posters
In an effort to come up with more of a creative spin on each game, I designed individual game day posters for each game. Each of these typically has a storyline, whether it's based on the location of the game, marketing promotions, player personalities, etc. These quickly became a fan favorite throughout the 2023 and 2024 seasons.
Awards, Accolades & Everything In Between
We had tons and tons of content go out throughout the 2024 season. I had to stay flexible to create content for any miscellaneous awards, accolades, promotions, announcements and everything in between (typically on very short notice).
Game Day Graphics
Game day graphics to promote each individual game - posted the morning of each game.
Watchlists & Awards
During the preseason, each of the college football national awards comes out with a preseason watchlist of candidates for their respective award. Throughout the season each award will narrow down a quarterfinalist, semifinalist and finalist list - each of which we needed to promote. The challenge that we were faced with was coming up with a way to transform the brand of our watch list graphics throughout the year.
Preseason: Black & White color scheme
Quarter/Semifinalists: Black & Gold color scheme
Finalist/Winner Graphics: Shiny Gold color scheme
Game Week Graphics
Weekly graphic series to promote the upcoming game that week with game time, TV info, etc.
NFL Buffs
Holiday Graphics
Holiday graphics to promote on social media.
