About Me.

Growing up, I always took a strong interest in art and sports. Spending countless hours drawing pictures of my favorite athletes and mailing them out in hopes for autographs. Around the age of 13 my older brother Ben, who is the creative director at Westcott photography lighting, suggested I start to make the switch from pencil and paper to the digital world. He gave me a copy of Adobe Photoshop and Illustrator and that's where my design career began. 

A few months after I graduated high school I joined Haas-Jordan Umbrellas in Toledo, Ohio as a production artist intern. I ended up working at Haas-Jordan until I graduated college from Bowling Green State University with a bachelor's degree in visual communication technology. In nearly five years with Haas-Jordan I had worked my way up to the senior graphic designer title, where I created an entirely new visual identity for the company, created all product catalogs, ran the social media accounts and created all digital and print ads.

My career in athletics began in 2014 when I started a summer internship with the University of Toledo Athletic Department. I continued to freelance with the Rockets until 2016 when I joined them as the Assistant Director of Creative Services. In this role I served as the only designer for all 15 varsity sports and created a strong visual identity that was carried across every sport for each calendar year. This brand was represented in all marketing materials, social media, print media, billboards, signage, tickets, digital marketing, and more. I was also responsible for sideline photography at all home/road football games, and all home men's & women's basketball games, as well as helping coordinate studio photoshoots with all varsity sports each year.

After nearly three years with the Rockets, I joined Mel Tucker and the new staff with the University of Colorado as the football graphic designer. I was responsible for all social media content, recruiting graphics, National Signing Day content, fundraising booklets, and in-house graphics. I also served as the team’s only traveling photographer for all road games and handled photography for practices, workouts, recruit photo shoots, and studio shoots with the current team.

When Mel Tucker was named as the head coach of Michigan State University, I received an invite to join the staff as the creative director of the football team. In this role I oversaw and lead the creative team to assure that all of our projects are finished on time and fit within our brand guidelines. Our creative department included two full-time graphic designers, two full-time videographers, and two student designers. With my background being primarily in graphic design and photography, I typically serve as the lead on design projects and assured that everything we created fit strongly into our brand guidelines. I also handled most photography at all home/road games, practices, workouts, and studio photoshoots.

After spending the 2020 season with the Spartans, I made the cross-country move to LA to join the USC Trojans. In my role as Director of Creative Media at USC I am responsible for helping to create a strong visual brand that is represented in all social media, recruiting graphics, photography, print media and large scale graphics. I work closely with our recruiting staff to design personalized recruiting graphics for our top recruits, create content for the USC Football social media channels, and photography at all games, practices, workouts, team functions, and recruiting events.

On the side, I began an ongoing freelance gig with USA Water Polo in December 2019. I work closely with the marketing and communications departments to create all of the social media content during the 2020 Tokyo Olympics along with  marketing material for membership drives, website content, logos, brochures, email marketing, and apparel.

Education

Bowling Green State University

Bachelor of Science in Technology

Visual communication technology major

Class of 2016

Social Media

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Meet Derek Marckel, the man behind Michigan State football’s creative revival

by Colton Pouncy | May 29, 2020

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